Inner Circle Archive
Events and AI: How Real Marketers Use Generative Tools
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Here’s how eight mdg specialists are thinking about these Read More…
International Attendance Is Back to Not-Quite Normal
The pandemic slump is a thing of the past — even when it comes to international audiences. Many events are seeing equal, or in a few cases, greater international numbers Read More…
Get Specific (or Don’t) with Your Event Messaging
In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” To an extent, that’s true. Messaging that could apply to any show doesn’t usually resonate with Read More…
Defining the Future of Technology
A neophyte’s guide to understanding emerging tech
There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small. And while the Read More…
