Inner Circle Archive
Behind the Scenes with Event Industry Leaders
What’s next for events? We asked top association executives and independent organizers for their perspectives — and a sneak peek of what they’ll cover during the 2025 Exhibition and Read More…
Event Marketing During Times of Geopolitical Uncertainty
Tariffs, government downsizing, regulation changes and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. Here are Read More…
From Concept to Reality: Keys to Launching a New Event Brand
Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Read More…
What Events Can Learn From the ‘Wicked’ Marketing Playbook
The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted “Wicked: Part One” into the stratosphere as the highest grossing Read More…
