Inner Circle Archive
A New Spin on Audience Engagement
Once upon a time, our world was a much simpler place. Event organizers would hold conferences and trade shows in physical environments, and thousands of people would show up, go Read More…
Choose Your Own (Virtual) Adventure
Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their Read More…
How to Reset Your Attendee Acquisition Amidst a Crisis
Over the past couple of months, the world has changed in significant, unprecedented ways. As such, the approach to building live event audiences must change in significant, unprecedented ways. While Read More…
Marketing a Virtual Event
While there’s no replacing the face-to-face networking, spontaneous exchange of ideas, commerce potential and overall sensory experience associated with a live event, a virtual event can help corporations, associations, and Read More…
