Inner Circle Archive
Attendee Marketing During the Coronavirus Outbreak
Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events seems to be decreasing due to coronavirus (COVID-19) Read More…
Don’t Leave Your Next Event Marketing Campaign to Luck
Given the havoc COVID-19 has wreaked on our industry in recent weeks, you might be feeling like your luck has run out. At mdg, we’re hoping the pent-up demand for Read More…
6 Ideas to Fall in Love With
To commemorate Valentine’s Day, I asked some of mdg’s top event marketers to share the tools, techniques, and new ideas they’re head-over-heels about. Sure, flowers and chocolates are nice, but Read More…
IBIE’s Recipe for Success
In an era of carb-less diets and constant consolidation, you might wonder how events that serve the grain-based food industry are doing. If the International Baking Industry Exposition (IBIE) is Read More…
