As event marketers, we are always in pursuit of that “silver bullet”—the one thing that is going to attract high-profile exhibitors, pack our aisles with quality attendees and ensure our Read More…

I recently heard Daniel Lemin, co-author of Talk Triggers, discuss how and why businesses should create conversation-worthy differentiators as pathways to growth. Cheesecake Factory with its enormous menu, DoubleTree Hotels with Read More…

Last month, we asked a few of our in-house experts for New Year’s Resolutions that should inspire event marketing campaigns in 2019 and beyond. We’re sharing them with you here Read More…

Several years ago, the executive director of a well-known association was interviewed at an industry event and was asked, “How will you promote and celebrate the 75th anniversary of the Read More…