Inner Circle Archive
Is Over-Segmentation Hurting Your Marketing?
There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like geographical Read More…
Three Tips for Timing International Attendee Marketing Campaigns
Determining when to launch an international marketing effort requires careful consideration of multiple variables, including event frequency and location, industry budgeting practices, visa and other travel requirements, as well as Read More…
Less Is More, Even in Email Marketing
Email once dominated the world of event marketing, but crowded inboxes and an increasingly savvy pool of recipients have led many marketers to see diminishing engagement across their email campaigns. Read More…
Applying Emotional Intelligence to Event Marketing
There’s an ongoing debate among psychologists regarding how much of a person’s success in life is a factor of cognitive intelligence (IQ) versus emotional intelligence (EQ). I’ve been reading a Read More…
