Inner Circle Archive
Increasing International Attendance through Digital Marketing
Over the past several years U.S. market conditions including consolidation, a changing regulatory environment and other economic factors have impacted attendance at many trade shows and conferences. As a result, Read More…
Forgetting Everything I Once Knew About Event Marketing
Those of us who have been marketing events over the past decade or two have witnessed transformational shifts in the media landscape. We’ve experienced countless technology disruptions, the rise of Read More…
Tackling the Digital Transformation for Event Marketers
When it comes to managing digital resources for trade shows and events, there is no one size fits all solution. That was one of the recurring themes from a pre-ECEF Read More…
Design Strategy for Event Marketers
Design thinking isn’t necessarily a new concept, but it’s one that event professionals are employing more regularly to power their organizational strategies. This fusion of design thinking and business strategy, Read More…
