Inner Circle Archive
TRENDING: Testimonials
We often talk about the power of storytelling and making emotional connections with our audiences. One event marketing approach that maximizes the power of both of these is using testimonials. Read More…
Trend Spotting: Real-Time vs. Right-Time Marketing
As event marketers, we are often guilty of focusing so myopically on our own trade show or conference that we forget there’s a whole world spinning around us. As an Read More…
What Event Marketers Should Know About GDPR
Do you have to abide by General Data Protection Regulation (GDPR) if your event isn’t based in the European Union? The short answer is, “maybe.” The EU has 750 million Read More…
Open Our Emails… PLEASE!!
As event marketers, we know all too well how challenging it is to get an audience to pay attention to emails. Think about the last promotional email you opened. Was Read More…
