Making the Most of the Media Interview

Finally. After months of calling and following-up, you get that coveted media interview. The timing is right, the outlet is right. Now, how do you make the most of the opportunity?Read More

Using Infographics to Tell Your Story

As a marketing professional, your job is to make sure that important news about your association or event breaks through clutter, gets noticed and gets read. With the average American receiving over 2,000 text-based messages each day, though, this task is getting increasingly difficult.Read More

Sharing Knowledge and Making Headlines

At mdg, we love sharing our knowledge. Recognized for thought leadership in event and association marketing, we frequently contribute to articles about best practices in branding, messaging, social media and more.Read More

Our Recap of IAEE’s Expo! Expo!

Last month, the mdg team traveled to Los Angeles for IAEE’s Expo! Expo! to teach, to learn, to meet with industry friends and, in Vinnie’s case, to be recognized with the association’s highest honor, the Pinnacle Award!Read More