Inner Circle

Marketing Strategy  

Sharing Knowledge and Making Headlines

At mdg, we love sharing our knowledge. Recognized for thought leadership in event and association marketing, we frequently contribute to articles about best practices in branding, messaging, social media and more. Over the past several months, mdg specialists have been sharing advice with editors of some of the industry’s leading trade publications in the United States and Europe. We’ve curated some of our favorites for you here:
Media: Meetings & Conventions Magazine
Article: Wanted: Quality Attendees
About: How to identify and attract the ideal audience for exhibitors, featuring an mdg case study about the International Baking Industry Exposition (IBIE). Includes specific detail on planning a focused international strategy and tactics to penetrate ancillary markets.
Media: Exhibition World Magazine
Article: Get the Message?
About: Kimberly Hardcastle-Geddes shares messaging strategies that break through clutter, get noticed and facilitate engagement. Includes information on creating or curating content that is share-worthy and potentially goes viral.
Media: Exhibitor Magazine
Article: The Social Media Measurement Marathon
About: When it comes to social media, followers, fans and “likes” aren’t the only things you can quantify. Eight measurement mavericks, including mdg’s Megan O’Neal, provide a broad overview of the tools and tactics you can implement to gauge the success of your online marketing efforts.
Media: Associations Now
Article: Why Every Meeting Could Use Some Editing
About: You may hear the word “editing” and think it only applies to writing and communications. But the truth is that every good conference could use a little streamlining and cleanup. This applies to an event’s marketing campaign, too, explains Kimberly Hardcastle-Geddes.
Media: American Society of Association Executives (ASAE)
Article: What’s in a Name?
About: In 2013, the American Alliance for Health, Physical Education, Recreation, and Dance reorganized itself and rebranded as SHAPE America. Here’s how it developed a new identity that honored its traditions while positioning it for the future. Written by Jennifer Jones, Director of Communications.