The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs Read More…
Digital Marketing
How should you be thinking beyond the traditional in order to identify and reach colder audiences who are unfamiliar with your brand? Consider using high-impact mediums once reserved only for Read More…
The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your attendee Read More…
Good news and bad news: Fortunately, many of the industries or professions our events serve are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is Read More…
Born between the late 1990s and early 2010s, the oldest members of Gen Z are now in their early 20s, graduating from college, and starting to enter the workforce. While Read More…
Real-time data analysis has become the driving force in digital event marketing, making it more important than ever to remain “agile” in your approach. On the eve of the annual Read More…
With the marketing technology landscape in flux and new digital tools and tactics appearing seemingly every day, keeping up with the latest trends can seem like a full-time job for Read More…
The event industry is no stranger to content marketing. It’s the nature of our business and therefore not surprising that savvy event organizers are using it for lead generation, engagement Read More…
There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like geographical Read More…
Email once dominated the world of event marketing, but crowded inboxes and an increasingly savvy pool of recipients have led many marketers to see diminishing engagement across their email campaigns. Read More…
Over the past several years U.S. market conditions including consolidation, a changing regulatory environment and other economic factors have impacted attendance at many trade shows and conferences. As a result, Read More…
When it comes to managing digital resources for trade shows and events, there is no one size fits all solution. That was one of the recurring themes from a pre-ECEF Read More…
Do you have to abide by General Data Protection Regulation (GDPR) if your event isn’t based in the European Union? The short answer is, “maybe.” The EU has 750 million Read More…
In today’s integrated media landscape an intelligent, omni-channel marketing campaign is critical to ensuring that your tactics are strategically in tune. Here’s our advice for getting your instruments playing in Read More…
Direct mail isn’t dead. Yet. Savvy event marketers are, however, anticipating and preparing for the moment the direct mail death knell finally rings. As attendee demographics change, the way prospects are identified and nurtured through the buying cycle must also change. As mdg’s director of social + digital, I often guide trade show marketers through the conversion from print to digital, typically with dramatic results.Read More…
UX, short for user experience, is up there with SEO/SEM and responsive design as one of the trendiest web-related terms in the marketing world. And why not? Good marketing focuses on a specific audience’s wants and needs; UX brings that philosophy to bear online, tapping into the hidden preferences site visitors demonstrate. But with any new wave of information comes misinformation, especially when it relates to a topic as capricious as the internet. Check your expectations about UX against this list of common misconceptions.Read More…
A phrase once monopolized by the real estate industry is becoming the new mantra for marketing professionals worldwide. And it’s all thanks to that little smart device in your pocket. We take it with us wherever we go, and many of us gladly share our location data through the various apps we use—data that marketers can use to serve relevant messages to prospective attendees in real time.Read More…
A poorly organized event or association website impedes visitors, wasting their time and increasing the chance they leave without registering, joining or otherwise consuming the content for which they’re hungry. Read More…
Database marketing is the art and science of taking individuals, grouping them based upon common characteristics and speaking to them with language that feels personalized. It’s getting the right messages to the right people at the right time. Read More…
Website redesign projects are infamous for “scope creep.” The key to keeping things on track? Preparation! With a thorough discovery process, you can help ensure your site comes in on time and under budget.Read More…
