Digital Marketing

Using Influencer Marketing to Drive Attendance

 

Good news and bad news: Fortunately, many of the industries or professions our events serve are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is going unrealized. Follow this influencer-marketing advice to cut Read More

Is Your Event Ready for Gen Z?

Born between the late 1990s and early 2010s, the oldest members of Gen Z are now in their early 20s, graduating from college, and starting to enter the workforce. While event marketers have long considered how to reach Read More

Why “Agile” Is All the Buzz in Event Marketing

Real-time data analysis has become the driving force in digital event marketing, making it more important than ever to remain “agile” in your approach. On the eve of the annual Exhibition and Convention Executives Forum, mdg assembled a Read More

Stretch Your Content Further

The event industry is no stranger to content marketing. It’s the nature of our business and therefore not surprising that savvy event organizers are using it for lead generation, engagement and retention objectives. From teasing event-based, new product Read More

Is Over-Segmentation Hurting Your Marketing?

There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like geographical location or attendance history. Alternately, you can segment Read More

Less Is More, Even in Email Marketing

Email once dominated the world of event marketing, but crowded inboxes and an increasingly savvy pool of recipients have led many marketers to see diminishing engagement across their email campaigns. With the rise of new digital marketing strategies Read More

What Event Marketers Should Know About GDPR

Do you have to abide by General Data Protection Regulation (GDPR) if your event isn’t based in the European Union? The short answer is, “maybe.” The EU has 750 million citizens and finite resources, making the likelihood small Read More

Orchestrating a Seamless Prospect Experience

In today’s integrated media landscape an intelligent, omni-channel marketing campaign is critical to ensuring that your tactics are strategically in tune. Here’s our advice for getting your instruments playing in perfect harmony:

Step one: Begin your composition
An effective Read More

Let’s Get Digital!

Direct mail isn’t dead. Yet. Savvy event marketers are, however, anticipating and preparing for the moment the direct mail death knell finally rings. As attendee demographics change, the way prospects are identified and nurtured through the buying cycle must also change. As mdg’s director of social + digital, I often guide trade show marketers through the conversion from print to digital, typically with dramatic results.Read More

What did UXpect?

UX, short for user experience, is up there with SEO/SEM and responsive design as one of the trendiest web-related terms in the marketing world. And why not? Good marketing focuses on a specific audience’s wants and needs; UX brings that philosophy to bear online, tapping into the hidden preferences site visitors demonstrate. But with any new wave of information comes misinformation, especially when it relates to a topic as capricious as the internet. Check your expectations about UX against this list of common misconceptions.Read More

Location, Location, Location

A phrase once monopolized by the real estate industry is becoming the new mantra for marketing professionals worldwide. And it’s all thanks to that little smart device in your pocket. We take it with us wherever we go, and many of us gladly share our location data through the various apps we use—data that marketers can use to serve relevant messages to prospective attendees in real time.Read More

What’s on the Menu?

A poorly organized event or association website impedes visitors, wasting their time and increasing the chance they leave without registering, joining or otherwise consuming the content for which they’re hungry. The art and science of website organization is Read More

Getting Your Data Ducks in a Row

Database marketing is the art and science of taking individuals, grouping them based upon common characteristics and speaking to them with language that feels personalized. It’s getting the right messages to the right people at the right time. Read More

search