Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition.

That was the message experts shared with a full house of ...Read More

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably — and likely for good. Privacy legislation around the world has ...Read More

A neophyte’s guide to understanding emerging tech

There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small. And while the ...Read More

The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs ...Read More

How should you be thinking beyond the traditional in order to identify and reach colder audiences who are unfamiliar with your brand? Consider using high-impact mediums once reserved only for ...Read More

The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your attendee ...Read More

Good news and bad news: Fortunately, many of the industries or professions our events serve are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is ...Read More

Born between the late 1990s and early 2010s, the oldest members of Gen Z are now in their early 20s, graduating from college, and starting to enter the workforce. While ...Read More

Real-time data analysis has become the driving force in digital event marketing, making it more important than ever to remain “agile” in your approach. On the eve of the annual ...Read More

With the marketing technology landscape in flux and new digital tools and tactics appearing seemingly every day, keeping up with the latest trends can seem like a full-time job for ...Read More

The event industry is no stranger to content marketing. It’s the nature of our business and therefore not surprising that savvy event organizers are using it for lead generation, engagement ...Read More

Email once dominated the world of event marketing, but crowded inboxes and an increasingly savvy pool of recipients have led many marketers to see diminishing engagement across their email campaigns. ...Read More

Over the past several years U.S. market conditions including consolidation, a changing regulatory environment and other economic factors have impacted attendance at many trade shows and conferences. As a result, ...Read More

When it comes to managing digital resources for trade shows and events, there is no one size fits all solution. That was one of the recurring themes from a pre-ECEF ...Read More

Do you have to abide by General Data Protection Regulation (GDPR) if your event isn’t based in the European Union? The short answer is, “maybe.” The EU has 750 million ...Read More

In today’s integrated media landscape an intelligent, omni-channel marketing campaign is critical to ensuring that your tactics are strategically in tune. Here’s our advice for getting your instruments playing in ...Read More

Direct mail isn’t dead. Yet.

Savvy event marketers are, however, anticipating and preparing for the moment the direct mail death knell finally rings. As attendee demographics change, the way prospects are ...Read More

UX, short for user experience, is up there with SEO/SEM and responsive design as one of the trendiest web-related terms in the marketing world. And why not? Good marketing focuses ...Read More