Design thinking isn’t necessarily a new concept, but it’s one that event professionals are employing more regularly to power their organizational strategies. This fusion of design thinking and business strategy, called design strategy, is defining how we relate to our Read More
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The Inner Circle newsletter is our way of sharing with you, our circle, what we’re up to, what we’re learning about and what successes our clients are achieving. Our goal is to produce timely, interesting and thought-provoking content for the greater good of the industry - ultimately creating “A-ha!” moments for association and event marketing professionals.
Here’s a complete listing of Inner Circle topics from the past several years, in case you missed them the first time around or just want to reference them as you plan your next strategic campaign.
We often talk about the power of storytelling and making emotional connections with our audiences. One event marketing approach that maximizes the power of both of these is using testimonials. While testimonials have been a stalwart of the event marketing Read More