Millennials: that group born after 1980 and the first generation to come of age in the new millennium. They’re also the group that is most skeptical of traditional marketing messaging. The usual “Make New Connections! See New Products! Get New Ideas!” draws a collective “meh” from the millennial crowd. But it goes beyond millennials. Many audiences have turned a deaf ear to the same old, same old. So what’s a marketing professional to do—or say? Enter disruptive messaging.
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