Audience Acquisition

How To Re-Engage Your Global Audience

 

International travel is coming back—even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees. To make Read More

A New Spin on Audience Engagement

Once upon a time, our world was a much simpler place. Event organizers would hold conferences and trade shows in physical environments, and thousands of people would show up, go home and then come back the next year Read More

Marketing a Virtual Event

While there’s no replacing the face-to-face networking, spontaneous exchange of ideas, commerce potential and overall sensory experience associated with a live event, a virtual event can help corporations, associations, and other organizations achieve valuable business objectives. Virtual events Read More

IBIE’s Recipe for Success

In an era of carb-less diets and constant consolidation, you might wonder how events that serve the grain-based food industry are doing. If the International Baking Industry Exposition (IBIE) is any indication, organizers in this space are still Read More

TRENDING: Testimonials

We often talk about the power of storytelling and making emotional connections with our audiences. One event marketing approach that maximizes the power of both of these is using testimonials. While testimonials have been a stalwart of the Read More

Navigating the Journey to Personalized Attendee Relationships

From personalized online styling services like Stitch Fix to Amazon suggesting items to purchase based on your previous shopping history, our world is becoming more and more personalized. This personalization allows products, businesses or brands to build a relationship with prospects and customers. Recently, mdg has begun applying this approach to building personalized relationships with event attendees for our clients through customer journey maps.Read More

Baking a Difference

A consolidating industry. Low-carb diet fads that won’t die. Niche competitors around every corner. That’s what mdg has been up against since we began marketing the triennial International Baking Industry Exposition (IBIE) in 2007. So, just how is it that attendance has increased by 65 percent since then (from just under 14,000 attendees to just over 23,000)? Here are a few ingredients in our carefully crafted recipe for success.Read More

Best in Show: SuperZoo!

SuperZoo recently wrapped its largest show in history at Mandalay Bay in Las Vegas, cementing its place as the largest (in both the number of buyers and exhibitors) pet retail show in North America. How did mdg help World Pet Association (WPA) achieve this record-breaking attendance success? Let’s ask the marketing team…Read More

4 Easy Tactics to Avoid No-Shows

Nowadays, many events are experiencing verified rates of 50 percent (and sometimes worse). Here are a few of the tactics we are using to keep registrants excited and engaged all the way up to the show.Read More

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