There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising — and they may be completely new to ...Read More
There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising — and they may be completely new to ...Read More
Over the last two years, the priorities, values and behaviors of our audiences have shifted. As such, event marketers must lean into new strategies for growing events and meeting attendees’ ...Read More
International travel is coming back—even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to ...Read More
Once upon a time, our world was a much simpler place. Event organizers would hold conferences and trade shows in physical environments, and thousands of people would show up, go ...Read More
Over the past couple of months, the world has changed in significant, unprecedented ways. As such, the approach to building live event audiences must change in significant, unprecedented ways. While ...Read More
While there’s no replacing the face-to-face networking, spontaneous exchange of ideas, commerce potential and overall sensory experience associated with a live event, a virtual event can help corporations, associations, and ...Read More
In an era of carb-less diets and constant consolidation, you might wonder how events that serve the grain-based food industry are doing. If the International Baking Industry Exposition (IBIE) is ...Read More
We often talk about the power of storytelling and making emotional connections with our audiences. One event marketing approach that maximizes the power of both of these is using testimonials. ...Read More
From personalized online styling services like Stitch Fix to Amazon suggesting items to purchase based on your previous shopping history, our world is becoming more and more personalized. This personalization ...Read More
A consolidating industry. Low-carb diet fads that won’t die. Niche competitors around every corner. That’s whatmdg has been up against since we began marketing the triennial International Baking Industry Exposition ...Read More
SuperZoo recently wrapped its largest show in history at Mandalay Bay in Las Vegas, cementing its place as the largest (in both the number of buyers and exhibitors) pet retail ...Read More
Pre-show numbers are looking good … but instead of breathing easy, you’re lying awake at night … worrying about how many of those registrants will actually show up onsite.
Unfortunately, you’re ...Read More