We all know social platforms are a critical part of the marketing mix, but are you leveraging them to their fullest capabilities? Social platforms are rapidly evolving to remain relevant and they’ve added several new features. Here’s what you need to know about the big four and how to integrate them into your social mediaRead More
At Social Media Marketing World, a conference dedicated solely to the latest developments in social media, live video was all the rage. But I questioned how it could work for associations and events. Isn’t Snapchat just for tweens? Should mdg clients use a so-new-it’s-unknown platform like Blab? Should events really “go live?” The answers, dear reader, are no, yes, and yes. Here’s how to get into the now and drive registrations (and engagement!) using Snapchat.
China is a large and complex market that poses many cultural and political barriers for traditional methods. But if done right, the most populous nation in the world also presents huge potential.
Proper use of the hashtag can propel a social media campaign from second-string sidelines to Superbowl status.
How to loop LinkedIn groups into your marketing strategy.
By regularly analyzing and understanding what your Facebook metrics mean, you will be able to better tailor your Facebook program to resonate with your network.