A New Look at Social Media for Event Marketers

We all know social platforms are a critical part of the marketing mix, but are you leveraging them to their fullest capabilities? Social platforms are rapidly evolving to remain relevant and they’ve added several new features. Here’s what you need to know about the big four and how to integrate them into your social mediaRead More

Use Snapchat to Drive Registration + Engagement

At Social Media Marketing World, a conference dedicated solely to the latest developments in social media, live video was all the rage. But I questioned how it could work for associations and events. Isn’t Snapchat just for tweens? Should mdg clients use a so-new-it’s-unknown platform like Blab? Should events really “go live?” The answers, dear reader, are no, yes, and yes. Here’s how to get into the now and drive registrations (and engagement!) using Snapchat.

WeChat: Winning the Chinese Market

China is a large and complex market that poses many cultural and political barriers for traditional methods. But if done right, the most populous nation in the world also presents huge potential.