Social Media

Use Snapchat to Drive Registration + Engagement

At Social Media Marketing World, a conference dedicated solely to the latest developments in social media, live video was all the rage. But I questioned how it could work for associations and events. Isn’t Snapchat just for tweens? Should mdg clients use a so-new-it’s-unknown platform like Blab? Should events really “go live?” The answers, dear reader, are no, yes, and yes. Here’s how to get into the now and drive registrations (and engagement!) using Snapchat.Read More

WeChat: Winning the Chinese Market

China is a large and complex market that poses many cultural and political barriers for traditional methods. But if done right, the most populous nation in the world also presents huge potential.Read More