Join the Inner Circle

The Inner Circle newsletter is our way of sharing with you, our circle, what we’re up to, what we’re learning about and what successes our clients are achieving. Our goal is to produce timely, interesting and thought-provoking content for the greater good of the industry - ultimately creating “A-ha!” moments for association and event marketing professionals.

Here’s a complete listing of Inner Circle topics from the past several years, in case you missed them the first time around or just want to reference them as you plan your next strategic campaign.

Using Influencer Marketing to Drive Attendance


Good news and bad news: Fortunately, many of the industries or professions our events serve are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is going unrealized. Follow this influencer-marketing advice to cut Read More