There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what Read More…

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of Read More…

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. We’re looking Read More…

Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives on challenges, Read More…

Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should Read More…

Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define Read More…

mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum. In case you missed it, here are the Read More…

I’ve had my ear to the ground during the first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or Read More…

Amid false starts and months of virtual experiences, in-person events are returning. The following case studies from recently staged live events highlight smart strategies, best practices and positive results that Read More…

The past year had its share of ups and downs – the vaccine rollout, the delta and omicron variants, the varying degrees of success with digital events, the return of Read More…

mdg, A Freeman Company hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). “The Road to Recovery: A presentation in six acts” Read More…

If you feel like the rug has been pulled out from under you, you’re not alone. When in-person events started to roll out this summer after months of virtual experiences, Read More…

The saying “a picture is worth a thousand words” underestimates the comparative value of visuals and copy when considering these statistics:

65% of adults are visual learners.1
90% of the information processed Read More…

Here’s a bright idea for addressing a potential decrease in your event attendance: focus on quality over quantity. Account-based marketing (ABM) is a business-to-business marketing strategy concentrating resources on a Read More…

Over the past decade, event marketers have experienced transformational shifts that have impacted – both positively and negatively – our ability to reach and engage audiences. From the introduction of Read More…

The light is shining brightly at the end of the COVID-19 tunnel. As organizers are planning a return to in-person events, they are grappling with the role that digital offerings Read More…

Now that we have your attention, let’s talk about how to best prepare for the scenario we hope to avoid. Because it’s quite likely that even if you do everything Read More…

Behavioral Scientist recently published an article about the concept of sludge—a high level of friction obstructing an individual’s effort to achieve a stated objective. It’s likely that we’ve all experienced Read More…

To say that 2020 tested our mettle as event professionals would be a massive understatement. The ways of planning, producing and marketing events were forever changed. With these changes top-of-mind, Read More…

For the past nine months, mdg’s marketing strategists have been researching, reading, experimenting and tracking what’s working and what’s not in the events space. And while we don’t profess to Read More…