From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Here’s how eight mdg specialists are thinking about these ...Read More

The pandemic slump is a thing of the past — even when it comes to international audiences. Many events are seeing equal, or in a few cases, greater international numbers ...Read More

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” To an extent, that’s true. Messaging that could apply to any show doesn’t usually resonate with ...Read More

There’s nothing we love better than early bird registrants for our events. But how do you keep them engaged between registration and opening reception to make sure they actually attend?

If ...Read More

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of ...Read More

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. We’re looking ...Read More

Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives on challenges, ...Read More

Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should ...Read More

Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define ...Read More

mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum. In case you missed it, here are the ...Read More

I’ve had my ear to the ground during the first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or ...Read More

Amid false starts and months of virtual experiences, in-person events are returning. The following case studies from recently staged live events highlight smart strategies, best practices and positive results that ...Read More

The past year had its share of ups and downs – the vaccine rollout, the delta and omicron variants, the varying degrees of success with digital events, the return of ...Read More

mdg, A Freeman Company hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). “The Road to Recovery: A presentation in six acts” ...Read More

If you feel like the rug has been pulled out from under you, you’re not alone. When in-person events started to roll out this summer after months of virtual experiences, ...Read More

The saying “a picture is worth a thousand words” underestimates the comparative value of visuals and copy when considering these statistics:

Here’s a bright idea for addressing a potential decrease in your event attendance: focus on quality over quantity. Account-based marketing (ABM) is a business-to-business marketing strategy concentrating resources on a ...Read More

Over the past decade, event marketers have experienced transformational shifts that have impacted – both positively and negatively – our ability to reach and engage audiences. From the introduction of ...Read More