Event Marketing

How To Plan for 2023 and Beyond


Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of Read More

Event Marketing Resolutions for 2023


With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. We’re looking Read More

8 Ways to Build Event Awareness with Content


Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should Read More

The Great Reopening


mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum. In case you missed it, here are the Read More

Live Events: We Have Lift-Off!


Amid false starts and months of virtual experiences, in-person events are returning. The following case studies from recently staged live events highlight smart strategies, best practices and positive results that Read More

The Importance of Images in Event Marketing


The saying “a picture is worth a thousand words” underestimates the comparative value of visuals and copy when considering these statistics:

65% of adults are visual learners.1
90% of the information processed Read More

Planning Your Hybrid Future


The light is shining brightly at the end of the COVID-19 tunnel. As organizers are planning a return to in-person events, they are grappling with the role that digital offerings Read More

Cleaning Up Event Sludge

Behavioral Scientist recently published an article about the concept of sludge—a high level of friction obstructing an individual’s effort to achieve a stated objective. It’s likely that we’ve all experienced Read More

A New Year. A New Approach.

To say that 2020 tested our mettle as event professionals would be a massive understatement. The ways of planning, producing and marketing events were forever changed. With these changes top-of-mind, Read More

Predicting the Future of Events


For the past nine months, mdg’s marketing strategists have been researching, reading, experimenting and tracking what’s working and what’s not in the events space. And while we don’t profess to Read More