Event Marketing

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Thinking Small for Big Returns

 

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals ...Read More

The New Exhibitor Reality

 

Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy. Because of ...Read More

Do You Speak Attendee?

 

Success Starts Here! Content is king! Keep calm and …     

Are your eyes glazing over yet?     

Jargon is pervasive in marketing — and event marketing is no exception. Usually, you know it when ...Read More

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