The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted “Wicked: Part One” into the stratosphere as the highest grossing ...Read More
The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted “Wicked: Part One” into the stratosphere as the highest grossing ...Read More
2024 has certainly been eventful year. Marketers have embraced data-driven personalization, automation and the growing power of influencers, among other key trends. And soon, a new year will bring even ...Read More
Having new exhibitors at an event, whether they are startups or established brands, can create buzz, facilitate repeat attendance, attract new audiences and help position a show as the go-to ...Read More
Attendees consistently rank networking as a top priority for event participation, according to Freeman research. But many people — younger audiences especially — experience social anxiety that prevents them from ...Read More
As an event marketer (regardless of whether you’re a Swiftie or a non-believer), you can learn a lot from Taylor Swift’s clever approach to promoting her music, her shows and ...Read More
Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Within this framework, tactics and budget are exhausted on activities aimed at driving immediate ...Read More
If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event?
In the immortal words of Meghan ...Read More
There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals ...Read More
Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences. If you haven’t added it into the mix ...Read More
Disruption was the name of the game in 2023. But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.), this year’s disruptors were largely ...Read More
Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy. Because of ...Read More
Purr-plexed by slow registration? Consider this: Freeman’s proprietary research shows that roughly half of attendees register just five weeks before show time. A new report from mdg reveals that 65% ...Read More
While the term “paid membership community” may technically be used to describe a traditional association, nowadays, it’s more commonly used to refer to an online business model that facilitates member ...Read More
Success Starts Here! Content is king! Keep calm and …
Are your eyes glazing over yet?
Jargon is pervasive in marketing — and event marketing is no exception. Usually, you know it when ...Read More
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Here’s how eight mdg specialists are thinking about these ...Read More
The pandemic slump is a thing of the past — even when it comes to international audiences. Many events are seeing equal, or in a few cases, greater international numbers ...Read More
In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” To an extent, that’s true. Messaging that could apply to any show doesn’t usually resonate with ...Read More
There’s nothing we love better than early bird registrants for our events. But how do you keep them engaged between registration and opening reception to make sure they actually attend?
If ...Read More
There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More
Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of ...Read More