Event Marketing

The Great Reopening

 

mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum. In case you missed it, here are the Read More

Live Events: We Have Lift-Off!

 

Amid false starts and months of virtual experiences, in-person events are returning. The following case studies from recently staged live events highlight smart strategies, best practices and positive results that Read More

The Importance of Images in Event Marketing

 

The saying “a picture is worth a thousand words” underestimates the comparative value of visuals and copy when considering these statistics:

65% of adults are visual learners.1
90% of the information processed Read More

Planning Your Hybrid Future

 

The light is shining brightly at the end of the COVID-19 tunnel. As organizers are planning a return to in-person events, they are grappling with the role that digital offerings Read More

Cleaning Up Event Sludge

Behavioral Scientist recently published an article about the concept of sludge—a high level of friction obstructing an individual’s effort to achieve a stated objective. It’s likely that we’ve all experienced Read More

A New Year. A New Approach.

To say that 2020 tested our mettle as event professionals would be a massive understatement. The ways of planning, producing and marketing events were forever changed. With these changes top-of-mind, Read More

Predicting the Future of Events

 

For the past nine months, mdg’s marketing strategists have been researching, reading, experimenting and tracking what’s working and what’s not in the events space. And while we don’t profess to Read More

The 5 ‘P’s of Online Event Technology

If you’re still sorting through the (seemingly) infinite number of online event platforms to find the right one, you’re not alone. Evaluating all the promises of enhanced networking, engaging content Read More

Tough Love During Tough Times

Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have Read More

Choose Your Own (Virtual) Adventure

 

Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their Read More

search