There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals ...Read More
There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals ...Read More
Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences. If you haven’t added it into the mix ...Read More
Disruption was the name of the game in 2023. But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.), this year’s disruptors were largely ...Read More
Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy. Because of ...Read More
Purr-plexed by slow registration? Consider this: Freeman’s proprietary research shows that roughly half of attendees register just five weeks before show time. A new report from mdg reveals that 65% ...Read More
While the term “paid membership community” may technically be used to describe a traditional association, nowadays, it’s more commonly used to refer to an online business model that facilitates member ...Read More
Success Starts Here! Content is king! Keep calm and …
Are your eyes glazing over yet?
Jargon is pervasive in marketing — and event marketing is no exception. Usually, you know it when ...Read More
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Here’s how eight mdg specialists are thinking about these ...Read More
The pandemic slump is a thing of the past — even when it comes to international audiences. Many events are seeing equal, or in a few cases, greater international numbers ...Read More
In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” To an extent, that’s true. Messaging that could apply to any show doesn’t usually resonate with ...Read More
There’s nothing we love better than early bird registrants for our events. But how do you keep them engaged between registration and opening reception to make sure they actually attend?
If ...Read More
There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More
Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of ...Read More
With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. We’re looking ...Read More
Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives on challenges, ...Read More
Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should ...Read More
Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define ...Read More
mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum. In case you missed it, here are the ...Read More
I’ve had my ear to the ground during the first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or ...Read More
Amid false starts and months of virtual experiences, in-person events are returning. The following case studies from recently staged live events highlight smart strategies, best practices and positive results that ...Read More