Success Starts Here! Content is king! Keep calm and …
Are your eyes glazing over yet?
Jargon is pervasive in marketing — and event marketing is no exception. Usually, you know it when ...Read More
Public Relations and Communications
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Versatility. Style. Fit. Quality. Reliability.
The traits that make up a great pair of shoes also make up a great public relations campaign. The perfect PR campaign embodies both form and ...Read More
As much as we love press releases (you’d have to pry them from our Kung Fu grip), they’re not the only building blocks with which our public relations campaigns are ...Read More
Millennials: that group born after 1980 and the first generation to come of age in the new millennium. They’re also the group that is most skeptical of traditional marketing messaging. ...Read More
Do your attendees and exhibitors have such positive experiences that they tell their colleagues about your event? Are your association members so passionate about your organization that their referrals are ...Read More
OK, so maybe business editors at the Wall Street Journal and The Washington Post aren’t sitting around waiting for news about your annual event or association, but that doesn’t mean ...Read More
Finally. After months of calling and following-up, you get that coveted media interview. The timing is right, the outlet is right. Now, how do you make the most of the ...Read More
As a marketing professional, your job is to make sure that important news about your association or event breaks through clutter, gets noticed and gets read. With the average American ...Read More
Dr. Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion, provides some surprisingly simple insights into what makes people say “yes.” Naturally, then, it also offers ...Read More
If you’re like me, some of your fondest childhood memories involve the nightly bedtime story ritual. And it’s likely that you still remember your favorites — those that got your ...Read More
