Versatility. Style. Fit. Quality. Reliability. The traits that make up a great pair of shoes also make up a great public relations campaign. The perfect PR campaign embodies both form and function, with the on-trend delivery of on-strategy content. While there’s still room in an event marketing plan for the standard press releaseRead More
Public Relations and Communications
As much as we love press releases (you’d have to pry them from our Kung Fu grip), they’re not the only building blocks with which our public relations campaigns are built. Now more than ever, we’re leveraging organic social media; galvanizing local community leaders; utilizing the power of influencers; and thinking more creatively to develop innovative, integrated campaigns for our association and event clients. We thought we’d share a few of our recent successes in hopes that they might inspire your next PR initiative.
Millennials: that group born after 1980 and the first generation to come of age in the new millennium. They’re also the group that is most skeptical of traditional marketing messaging. The usual “Make New Connections! See New Products! Get New Ideas!” draws a collective “meh” from the millennial crowd. But it goes beyond millennials. Many audiences have turned a deaf ear to the same old, same old. So what’s a marketing professional to do—or say? Enter disruptive messaging.
Do your attendees and exhibitors have such positive experiences that they tell their colleagues about your event? Are your association members so passionate about your organization that their referrals are driving up your member numbers?
In an increasingly digital media environment, you have to get more creative with how you use press releases to reach trade media. It can still be an incredibly effective tool—but only when done right.
Finally. After months of calling and following-up, you get that coveted media interview. The timing is right, the outlet is right. Now, how do you make the most of the opportunity?
As a marketing professional, your job is to make sure that important news about your association or event breaks through clutter, gets noticed and gets read. With the average American receiving over 2,000 text-based messages each day, though, this task is getting increasingly difficult.
Find out what Dr. Robert Cialdini’s six key principles of influence are and how to use them in your writing.
Creating memorable, lasting connections with audiences through meaningful stories.