Marketing Strategy

The Power of Content Strategy

Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. One method of diversification is harnessing the power of content to fill the gaps left by the pause in live events.Read More

Is Over-Segmentation Hurting Your Marketing?

There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like geographical location or attendance history. Alternately, you can segment Read More

Forgetting Everything I Once Knew About Event Marketing

Those of us who have been marketing events over the past decade or two have witnessed transformational shifts in the media landscape. We’ve experienced countless technology disruptions, the rise of a more empowered customer, a collective oversaturation of Read More

Don’t Get Emotional

It’s far too easy, as business-to-business marketers, to forget that we are not, in fact, marketing to businesses. We’re marketing to people—people who have hopes, dreams, fears, ambitions, aspirations and other deep feelings about their careers, industries, professions Read More

Predicting the future of events.

CEIR Predict, held September 14–15 in Washington, D.C., attracts senior executives within the exhibition industry for a deep-dive discussion about current economic, political and societal trends with the goal of identifying strategies, tactics, tools and technologies necessary to serve transforming markets. For those of you who weren’t there, I’ve edited and cleaned up my notes for you here…Read More

Sharing Knowledge and Making Headlines

At mdg, we love sharing our knowledge. Recognized for thought leadership in event and association marketing, we frequently contribute to articles about best practices in branding, messaging, social media and more.Read More

Our Recap of IAEE’s Expo! Expo!

Last month, the mdg team traveled to Los Angeles for IAEE’s Expo! Expo! to teach, to learn, to meet with industry friends and, in Vinnie’s case, to be recognized with the association’s highest honor, the Pinnacle Award!Read More

Selfies and Silos

It was 2013’s word of the year. Learn about key takeaways from the 2014 ASAE Marketing, Membership & Communications Conference.Read More