Our ascent from COVID and omicron has been swift — we are now largely mask-free, back in offices and planning furiously to deliver in-person events. At the same time, we ...Read More
Marketing Strategy
Archive by year
Regain Control and Maximize Engagement Amid Uncertainty
Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as ...Read More
There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like geographical ...Read More
Those of us who have been marketing events over the past decade or two have witnessed transformational shifts in the media landscape. We’ve experienced countless technology disruptions, the rise of ...Read More
As event marketers, we are often guilty of focusing so myopically on our own trade show or conference that we forget there’s a whole world spinning around us. As an ...Read More
It’s far too easy, as business-to-business marketers, to forget that we are not, in fact, marketing to businesses. We’re marketing to people—people who have hopes, dreams, fears, ambitions, aspirations and ...Read More
My business partner Vincent Polito and I had the honor of co-chairing CEIR Predict, held September 14–15 in Washington, D.C. The conference attracts senior executives within the exhibition industry for ...Read More
Trade show professionals are uniquely remarkable individuals – combining expertise in strategic planning, project management and operational execution to flawlessly produce events of great scope and magnitude, year in and ...Read More
On May 27, more than 200 event industry executives gathered at Sam Lippman’s ECEF to glean inspiration and share ideas for creating and promoting trade shows and conferences—now and into ...Read More
NPE2015 was the largest in its 69-year history, the best attended and the most international. Here are just a few strategies and tactics used by mdg and NPE that contributed ...Read More
At mdg, we love sharing our knowledge. Recognized for thought leadership in event and association marketing, we frequently contribute to articles about best practices in branding, messaging, social media and ...Read More
Last month, the mdg team traveled to Los Angeles for IAEE’s Expo! Expo! to teach, to learn, to meet with industry friends and, in Vinnie’s case, to be recognized with ...Read More
Oxford Dictionaries’ 2013 “word of the year” was selfie: a personal and self-involved act of documenting oneself either for sharing with posterity or simply for one’s own enjoyment. The word ...Read More
