Our ascent from COVID and omicron has been swift — we are now largely mask-free, back in offices and planning furiously to deliver in-person events. At the same time, we Read More…
Marketing Strategy
Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. One method of diversification is harnessing the power of content to fill the gaps left by the pause in live events.Read More…
There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like geographical Read More…
Those of us who have been marketing events over the past decade or two have witnessed transformational shifts in the media landscape. We’ve experienced countless technology disruptions, the rise of Read More…
As event marketers, we are often guilty of focusing so myopically on our own trade show or conference that we forget there’s a whole world spinning around us. As an Read More…
It’s far too easy, as business-to-business marketers, to forget that we are not, in fact, marketing to businesses. We’re marketing to people—people who have hopes, dreams, fears, ambitions, aspirations and Read More…
CEIR Predict, held September 14–15 in Washington, D.C., attracts senior executives within the exhibition industry for a deep-dive discussion about current economic, political and societal trends with the goal of identifying strategies, tactics, tools and technologies necessary to serve transforming markets. For those of you who weren’t there, I’ve edited and cleaned up my notes for you here…Read More…
Trade show professionals are uniquely remarkable individuals – combining expertise in strategic planning, project management and operational execution to flawlessly produce events of great scope and magnitude, year in and year out.Read More…
More than 200 event industry executives gathered at Sam Lippman’s ECEF to glean inspiration and share ideas for creating and promoting trade shows and conferences—now and into the future.Read More…
NPE2015 was the largest in its 69-year history, the best attended and the most international. Here are just a few strategies and tactics used by mdg and NPE that contributed to the record-breaking results.Read More…
At mdg, we love sharing our knowledge. Recognized for thought leadership in event and association marketing, we frequently contribute to articles about best practices in branding, messaging, social media and more.Read More…
Last month, the mdg team traveled to Los Angeles for IAEE’s Expo! Expo! to teach, to learn, to meet with industry friends and, in Vinnie’s case, to be recognized with the association’s highest honor, the Pinnacle Award!Read More…
It was 2013’s word of the year. Learn about key takeaways from the 2014 ASAE Marketing, Membership & Communications Conference.Read More…
