The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted Wicked: Part One into the stratosphere as the highest grossing Broadway musical adaptation of all time. Don’t have that kind of budget to work with? Kimberly Hardcastle shared five ways to create the same marketing wizardry for your events with PCMA Convene.

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