mdg Senior Vice President, Digital Laura Davidson will present a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.
February 26, 2026
8:00am – 4:30pm
Convene (Rosslyn City Center)
Arlington, VA
From Attention to Expansion: How Digital Audiences Power Exhibitor Growth
This session will explore how event organizers use digital audiences and audience extension to deliver higher-quality exhibitor leads, unlock new revenue streams and support year-round sales conversations.
You’ll walk away from this high-energy, interactive session with knowledge on:
- Using digital channels to warm, qualify and extend exhibitor lead generation
- Packaging digital audience reach into sellable exhibitor and sponsor products
- Aligning marketing, sales and digital teams around a shared exhibitor value story
The focus will be on what actually works for B2B events and associations today.
Laura Davidson
Laura Davidson is the Senior Vice President, Digital at mdg, where she leads digital strategy and audience growth for some of the world’s largest B2B events and associations. She has more than a decade of experience in event marketing driving measurable commercial outcomes for clients across the globe.
