AI tools like ChatGPT and Gemini are rapidly changing how people discover events, generating leads and inquiries without traditional website clicks. In this new “zero-click” landscape, optimizing your content for both audiences and AI models is becoming essential. At mdg, we’re already seeing leads attributed directly to Large Language Models (LLMs), underscoring their growing influence in event discovery. Laura Davidson, mdg’s senior vice president, digital, explores strategies for increasing your event’s visibility in these emerging AI-driven recommendations in PCMA Convene.