A marketing strategist with 25 years of experience, Anjia leads the international marketing practice for mdg. She and her team of multi-lingual event professionals perform market research to rank and prioritize countries based on factors such as likeliness to attend, growth potential and overall value to exhibitors. Once priorities are established, the team negotiates strategic partnerships with in-market industry influencers, recruits buyer delegations, internationalizes marketing collateral, participates in foreign trade events, executes digital campaigns, manages media relations and provides additional services to increase international participation at B2B events. Over the course of her career, Anjia has worked for the U.S. Department of Commerce and U.S. Department of State, living and working in Brazil, Kuwait, Egypt, Belgium and Sri Lanka. She currently lends her expertise to category-leading shows such as NAB Show, International Baking Industry Exposition, Sweets & Snacks Expo, National Restaurant Association Show, MINExpo and more.