Archive
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What “Always-On” Paid Media Means for Events
Always-on allows you to keep enough of a presence year-round that your brand is already familiar by the time someone enters the market.Learn More -
New Training Product Platform Drives $500k+ in Recurring Revenue and 2.8x Learner Growth
A tailored digital training platform turned an association’s member relationships into a lasting revenue stream — no sponsorship dollars required.Learn More -
7,000 Site Visits and a $100 Lower CPA Through TikTok
To reach younger foodservice professionals, the National Restaurant Association Show needed a channel that felt native to how the next generation discovers, evaluates and engages with industry opportunities.Learn More -
How a Leading Education Association Rebuilt Relevance — and Achieved 15% Membership Growth
mdg helped reverse membership decline and modernize flagship programs.Learn More -
Turning Fandom Into Ticket Sales: How Awesome Con Achieved a 4,700% Return On Ad Spend
With a tight campaign window and ambitious attendance goals, Awesome Con needed a digital strategy that could transform audience interest into measurable resultsLearn More -
How Influencer Marketing Became a Measurable Growth Channel
The International Builders’ Show had an established creator program — mdg helped transform it into a strategic driver of business results.Learn More -
How the Biggest Tech Event in the World Achieved 196% Registration Growth
Through international expansion and continuous digital marketing optimization, mdg helped LEAP attract new audiences while building on its position as a global tech leaderLearn More -
Higher Attendance, Lower Acquisition Cost: How The MedTech Conference Cut Its CPA by 74%
As attendees grew accustomed to virtual and hybrid events, mdg helped The MedTech Conference make the case for returning in person — exceeding attendance goals while dramatically improving conversion efficiency.Learn More -
We Ran Ads on ChatGPT. Here’s What We Found.
Here’s what we learned during the beta so you can hit the ground running.Learn More -
The Email Question Every Event Marketer Should Be Asking
The shift isn’t “send less.” It’s “send with more intention.”Learn More
