mdg | Event Marketing Agency for Trade Shows and Associations

“Shark Tank” or not, this kind of competitive event — organizing research and strategic ideation — doesn’t happen without uncovering valuable information and intriguing new ideas.

How mdg introduced the new Be+Well Beauty and Wellness Show to the industry through a three-platform paid media strategy and a geo-targeted micro-influencer sprint, with influencer creative driving 60% more conversions than branded video.

The agency has promoted Shauna Peters to senior vice president, operations and strategy, and Tyler Day to vice president of growth.

Earned coverage and credible third-party information help shape how an organization or event is understood. The rush to understand AI visibility makes sense. The question is where to start.

Real cross-channel alignment isn’t about rigid message-matching or letting each team go it alone — it’s about giving event marketing, PR, and communications a shared foundation.

New rules governing how AI is used in marketing are now in force on both sides of the Atlantic.

The question is less about whether creators should have access and more about how that access is structured.

Inside LIVE DC was about how event marketers can make connection, participation and community easier to access. Here are the key takeaways.

How event and association websites need to adapt to the changes coming to web browsers.

Optimization acronyms keep multiplying and the recommendations to game these algorithms keep evolving. The shift in how people search for information and how the internet serves it up is undeniable, but the fundamentals of website design haven’t changed.