mdg | Event Marketing Agency for Trade Shows and Associations

The shift isn’t “send less.” It’s “send with more intention.”

AI-powered discovery, led by tools like ChatGPT, Gemini and Copilot, is changing how people find solutions. And in doing so, it’s expanding who you’re competing against.

Crises of regional disruption or instability are, above all, human crises.

Over the past few weeks, OpenAI, Anthropic and Google have taken three distinctly different public positions on advertising inside their AI products. And in Anthropic’s case, that position didn’t arrive quietly — it arrived during the Super Bowl.

Conversions seem to be disappearing. For years, they were the number one measure of success in paid media campaigns.

In today’s digital era, the conventional sales funnel is becoming an outdated concept. Customers no longer follow a linear path from awareness to purchase. Instead, their journeys are dynamic, multifaceted ecosystems of continuous engagement.

Instead of replacing your strategy, AI is making proven tactics like writing effective subject lines, segmentation, and send-time optimization faster and more precise. Here’s how event marketers can put AI to work in ways that move the needle right now.

Industry events are hosting more first-time attendees than ever before. As event organizers, it’s our job to make these newcomers feel welcome — and that starts with personalizing pre-show marketing and communications.

As your attendees gain more control over their data, zero-party data has emerged as the gold standard for ethically collecting attendee insights and achieving superior personalization

mdg’s comprehensive paid media campaigns, encompassing display ads, search engine marketing, paid social media and email outreach — along with more tailored offerings — were instrumental in driving the success of three major client events this past spring.