mdg | Event Marketing Agency for Trade Shows and Associations

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably — and likely for good.

A neophyte’s guide to understanding emerging tech

The International Baking Industry Exposition (IBIE) is anything but stale.

How should you be thinking beyond the traditional in order to identify and reach colder audiences who are unfamiliar with your brand?

The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign

Insights by: Connor Stewart, director of social media Good news and bad news: Fortunately, many of the industries or professions our events serve are teeming with influencers. Unfortunately,…

Born between the late 1990s and early 2010s, the oldest members of Gen Z are now in their early 20s, graduating from college, and starting to enter the workforce. While event marketers have long considered how to reach and engage millennials, they’ll soon be turning their attention to this new demographic.

On the eve of the annual Exhibition and Convention Executives Forum, mdg assembled a panel of experts and industry leaders to discuss real-world examples of how agility breeds success in the digital world.

With the marketing technology landscape in flux and new digital tools and tactics appearing seemingly every day, keeping up with the latest trends can seem like a full-time job for event marketers.

From teasing event-based, new product launches to utilizing session content beyond the show, content marketing can lead to improved SEO, heightened brand recognition and a serious case of FOMO (fear of missing out) among prospects.