mdg | Event Marketing Agency for Trade Shows and Associations

With the rise of new digital marketing strategies and the complexities introduced by the General Data Protection Regulation (the infamous GDPR), is it still worth investing significant time and energy into promoting events via email?

mdg’s International Digital Marketing Specialist Irina Anthony shares how she uses digital tools and techniques to reach attendee prospects from foreign countries.

When it comes to managing digital resources for trade shows and events, there is no one size fits all solution.

Do you have to abide by General Data Protection Regulation (GDPR) if your event isn’t based in the European Union? The short answer is, “maybe.”

In today’s integrated media landscape an intelligent, omni-channel marketing campaign is critical to ensuring that your tactics are strategically in tune.

Direct mail isn’t dead. Yet. Savvy event marketers are, however, anticipating and preparing for the moment the direct mail death knell finally rings. As attendee demographics change, the way prospects are identified and nurtured through the buying cycle must also change. As mdg’s director of social + digital, I often guide trade show marketers through the conversion from print to digital, typically with dramatic results.

UX, short for user experience, is up there with SEO/SEM and responsive design as one of the trendiest web-related terms in the marketing world. And why not? Good marketing focuses on a specific audience’s wants and needs; UX brings that philosophy to bear online, tapping into the hidden preferences site visitors demonstrate. But with any new wave of information comes misinformation, especially when it relates to a topic as capricious as the internet. Check your expectations about UX against this list of common misconceptions.

A phrase once monopolized by the real estate industry is becoming the new mantra for marketing professionals worldwide. And it’s all thanks to that little smart device in your pocket. We take it with us wherever we go, and many of us gladly share our location data through the various apps we use—data that marketers can use to serve relevant messages to prospective attendees in real time.

A poorly organized event or association website impedes visitors, wasting their time and increasing the chance they leave without registering, joining or otherwise consuming the content for which they’re hungry.

Database marketing is the art and science of taking individuals, grouping them based upon common characteristics and speaking to them with language that feels personalized. It’s getting the right messages to the right people at the right time.