mdg | Event Marketing Agency for Trade Shows and Associations

If the International Baking Industry Exposition (IBIE) is any indication, organizers in this space are still putting bread on the table.

At CEIR Predict in October, a slate of expert speakers from outside of the events business took the stage to present insights about the latest social, consumer, economic and political trends shaping the world around us.

Organizers of The Car Wash Show set out to achieve three major objectives in 2019: 1. To deliver more qualified attendees to the show floor 2. To enhance an already great show experience 3. To encourage earlier registrations while simultaneously increasing its verified rate

It’s likely that we are overlooking, under-accommodating and generally misunderstanding certain segments of our prospective audience.

And while no ONE silver bullet exists, there is a mindset that can drastically transform results within an organization: fearlessness.

I recently heard Daniel Lemin, co-author of Talk Triggers, discuss how and why businesses should create conversation-worthy differentiators as pathways to growth.

Last month, we asked a few of our in-house experts for New Year’s Resolutions that should inspire event marketing campaigns in 2019 and beyond. We’re sharing them with you here and will be tracking our progress throughout the year…

To build on that philosophy, I’ve asked my network of clients, colleagues and friends who have launched events (and marketed existing ones) for advice that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.

Determining when to launch an international marketing effort requires careful consideration of multiple variables, including event frequency and location, industry budgeting practices, visa and other travel requirements, as well as the competitive landscape.

There’s an ongoing debate among psychologists regarding how much of a person’s success in life is a factor of cognitive intelligence (IQ) versus emotional intelligence (EQ).