mdg | Event Marketing Agency for Trade Shows and Associations

At mdg, we’ve developed a process that utilizes 5 “P”s to measure virtual event platforms’ strengths, weaknesses and overall ability to deliver on attendee and exhibitor expectations.

Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic steps that will be necessary to overcome the current challenges—and more importantly, to seize the future opportunities—associated with the crisis.

According to mdg account leads Shantelle Johnson, Jacquelyn Wells and Shauna Peters, these are some of the most important lessons learned developing, marketing and launching our clients’ virtual events this year.

Event organizers are looking for new ways to disseminate valuable content, keep their communities connected and deliver on their value propositions on a more regular basis.

Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot.

The event strategists at mdg have been providing ongoing guidance to producers of trade shows, conferences, meetings and corporate events about how to approach the necessary shift in planning, marketing and communications.

Virtual events can keep brands top of mind, audiences engaged and can help generate new leads. To create an audience for your next virtual event, consider these best practices.

Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events seems to be decreasing due to coronavirus (COVID-19) concerns.

Given the havoc COVID-19 has wreaked on our industry in recent weeks, you might be feeling like your luck has run out.

Insights To commemorate Valentine’s Day, I asked some of mdg’s top event marketers to share the tools, techniques, and new ideas they’re head-over-heels about. Sure, flowers and chocolates …