mdg | Event Marketing Agency for Trade Shows and Associations

International travel is coming back—even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees.

Insights by: Shauna Peters, vice president and marketing strategist Here’s a bright idea for addressing a potential decrease in your event attendance: focus on quality over quantity. Accou…

Event professionals must question everything they thought they knew about marketing events, unlearn bad habits and even buck some traditional thinking as they plan their next in-person campaigns.

As organizers are planning a return to in-person events, they are grappling with the role that digital offerings will — or won’t — play in a post-pandemic future.

Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. One method of diversification is harnessing the power of content to fill the gaps left by the pause in live events.

Because it’s quite likely that even if you do everything right to prepare for your next event and follow all the health and safety guidelines onsite, you’ll still get the dreaded news — an attendee (or many) tests positive for COVID-19.

Behavioral Scientist recently published an article about the concept of sludge—a high level of friction obstructing an individual’s effort to achieve a stated objective.

To say that 2020 tested our mettle as event professionals would be a massive understatement. The ways of planning, producing and marketing events were forever changed.

For the past nine months, mdg’s marketing strategists have been researching, reading, experimenting and tracking what’s working and what’s not in the events space.

Integrated models provide a bridge between offline and online worlds and can include virtual experiences, podcasts, chat, commerce and so much more. And while there’s no one-size-fits-all solution, there are some best practices that should guide your approach …