mdg | Event Marketing Agency for Trade Shows and Associations

Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define our brands, operationalize best practices and tell our stories.

mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum.

Our ascent from COVID and omicron has been swift — we are now largely mask-free, back in offices and planning furiously to deliver in-person events.

Insights by: Kimberly Hardcastle, president I’ve had my ear to the ground during the first quarter of the year and have aggregated the following advice and insights from organizers who hav…

Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. Their attendee profile conducted in October 2021 polled over 5,400 respondents across widespread industries. There were several key findings from this research:

Amid false starts and months of virtual experiences, in-person events are returning.

The past year had its share of ups and downs – the vaccine rollout, the delta and omicron variants, the varying degrees of success with digital events, the return of live events.

mdg, A Freeman Company hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF).

If you feel like the rug has been pulled out from under you, you’re not alone. When in-person events started to roll out this summer after months of virtual experiences, things started to look almost — dare we say — normal. Then came the delta variant.

How can event marketers use visuals to drive audience engagement and event attendance?