mdg | Event Marketing Agency for Trade Shows and Associations

At best, jargon runs the risk of being too vague for “outsiders” to latch onto. At worst, it creates a thick stew of business buzzwords that leaves a bad taste.

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments.

The pandemic slump is a thing of the past — even when it comes to international audiences. Many events are seeing equal, or in a few cases, greater international numbers than 2019

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.”

There’s nothing we love better than early bird registrants for our events. But how do you keep them engaged between registration and opening reception to make sure they actually attend?

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people.

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years.

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences.

Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence.

Before prospects will consider attending an event, they must first know it exists.