pre-ecef session

mdg, A Freeman Company will present The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent Show Organizers (SISO) and UFI. The session will be followed by a networking reception.

Tuesday, May 30
4:00 – 5:30pm ET
Grand Hyatt Washington
Washington, D.C.

The New Rules of International Event Marketing
Back by popular demand – an interactive, high-level roundtable covering everything you need to know now to build back your international audience base. Presented by mdg, A Freeman Company with support from SISO and UFI, this fast-paced, 90-minute session will begin with an economic global overview, transition into an international marketing strategy discussion and end with practical tips that will guide the translation of strategy into tactical execution.


Note: Registering for this event does NOT include registration for ECEF.