mdg | Event Marketing Agency for Trade Shows and Associations

A neophyte’s guide to understanding emerging tech

There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small.

As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and greater importance is placed on connections and a streamlined experience.

There’s nothing we love better than early bird registrants for our events. But how do you keep them engaged between registration and opening reception to make sure they actually attend?

Anjia Nicolaidis, mdg director of international strategy, presented a session at the MATSO (Major American Trade Show Organizers) Meet-Up in conjunction with The NAMM Show.

Industry veteran and mdg, A Freeman Company President Kimberly Hardcastle is adding one more title to her resume — board president of Women in Exhibitions Network North America (WIEN).

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together.

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people.

If the first month is any indication, live events will thrive in 2023. Three mdg  clients held shows in January and all met or exceeded projections.

mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent Show Organizers (SISO) and UFI.