There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small. And while the horizon may be years away for some of these tools and technologies, others (GA4) are right around the corner. While in no way exhaustive, mdg shared a guide with PCMA Convene intended to introduce tech neophytes to some of the vernacular (filtered through the lens of an event professional) needed to begin making sense of it all.