Insights
A Guide to Understanding Emerging Technologies
There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small. And while the horizon may be years away for some of these tools and technologies, others (GA4) are right around the corner. While in no way exhaustive, mdg shared a guide with PCMA Convene intended to introduce tech neophytes to some of the vernacular (filtered through the lens of an event professional) needed to begin making sense of it all.
Strategy. Ideas. Proof.
Delivered Monthly.
Get insights from real event and association marketing work — not just theory.
"*" indicates required fields
Related Insights
Drive Smarter Growth
-
We Lost ‘Shark Tank.’ Your Event Ideas Don’t Have To.
“Shark Tank” or not, this kind of competitive event — organizing research and strategic ideation — doesn’t happen without uncovering valuable information and intriguing new ideas.Learn More -
AI Visibility Starts With the Fundamentals of PR
Earned coverage and credible third-party information help shape how an organization or event is understood. The rush to understand AI visibility makes sense. The question is where to start.Learn More
