Anjia Nicolaidis, mdg director of international strategy, presented a session at the MATSO (Major American Trade Show Organizers) Meet-Up in conjunction with The NAMM Show.
Generating a Greater Return on Your International Marketing Investment
Friday, April 14
Anaheim Convention Center
mdg‘s lead strategist from its growing international marketing practice will share proven advice for reengaging global prospects in the post-pandemic environment. Participants will discover ways to more effectively plan and allocate resources at the start of the show cycle, maximize the value of US Trade Agency programs, extend reach with partners and influencers and measure and communicate the success of these efforts to event stakeholders, namely exhibitors. Anjia will share real-life large show case studies that demonstrate how to operationalize best practices to bring the session to life.
A marketing strategist with 25 years of experience, Anjia leads the international marketing practice for mdg. She and her team of multi-lingual event professionals perform market research to rank and prioritize countries based on factors such as likeliness to attend, growth potential and overall value to exhibitors. Once priorities are established, the team negotiates strategic partnerships with in-market industry influencers, recruits buyer delegations, internationalizes marketing collateral, participates in foreign trade events, executes digital campaigns, manages media relations and provides additional services to increase international participation at B2B events. Over the course of her career, Anjia has worked for the U.S. Department of Commerce and U.S. Department of State, living and working in Brazil, Kuwait, Egypt, Belgium and Sri Lanka. She currently lends her expertise to category-leading shows such as NAB Show, International Baking Industry Exposition, Sweets & Snacks Expo, National Restaurant Association Show, MINExpo and more.