mdg | Event Marketing Agency for Trade Shows and Associations

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, presented at the Attendee Acquisition Roundtable together with vice president Caitlin Fox.

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, was chosen to present at the Exhibit Sales Roundtable.

Kimberly Hardcastle, president and chief marketing strategist of mdg, was a featured speaker at the SISO Summer Conference together with Ken Holsinger, SVP of Strategy at Freeman

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments.

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at CEIR Predict

mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27.

The pandemic slump is a thing of the past — even when it comes to international audiences. Many events are seeing equal, or in a few cases, greater international numbers than 2019

Event marketers should be considering digital out-of-home (DOOH) advertising as an effective way to reach their target audience where they are

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.”

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises.