mdg | Event Marketing Agency for Trade Shows and Associations

Insights Because of pandemic-era deferments, exhibitors are just now reaching the end of previously invested show funds, and many are taking a fresh look at the ROI traditional events have hist…

Insights From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists shared how they are…

Insights mdg president Kimberly Hardcastle will present a session at PCMA Convening Leaders 2024. Registration can be found on the Convening Leaders website and details are below.  January 8, …

In September, Global Securities Exchange (GSX) and FABTECH exemplified the importance of live industry gatherings.

Insights by: Kimberly Hardcastle, chief strategist Purr-plexed by slow registration? Consider this: Freeman’s proprietary research shows that roughly half of attendees register just five w…

The end of summer brought a 10% YoY increase in attendee numbers to SUPERZOO, the largest pet retail marketplace.

Insights by: Nadia Bennet, copywriter III While the term “paid membership community” may technically be used to describe a traditional association, nowadays, it’s more commonly used to…

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing.

At best, jargon runs the risk of being too vague for “outsiders” to latch onto. At worst, it creates a thick stew of business buzzwords that leaves a bad taste.

Five mdg leaders were chosen to lead sessions together with mdg clients at IAEE’s Expo!