Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, presented at the Attendee Acquisition Roundtable together with vice president Caitlin Fox. Registration can be found on the Lippman Connects website and session details are below.
Thursday, October 26
8:00am – 4:00pm ET
Virginia Tech Executive Briefing Center
Arlington, VA
10 New Attendee Marketing Realities
This fast-paced session will immerse you in fresh insights you can’t afford to ignore, covering everything from strategic planning to creative and tactical execution. Take away insights that will influence the way you plan your next event, the channels you use to promote it, and messages that will move prospects through the awareness-to-conversion funnel. Two expert marketers from mdg will share how the new realities can be translated into action for events of any size or type.
Kimberly Hardcastle
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna, a columnist for PCMA’s Convene magazine, a presenter of industry seminars on strategic planning and, most importantly, an integral collaborator for several prominent event clients across the country.
Caitlin Fox
Fox holds the position of vice president and marketing strategist at mdg, a top-tier marketing and public relations agency in the nation, specializing in audience acquisition. With her team, she crafts effective solutions that boost event attendance and exhibitor participation for leading events in various categories. Armed with two Master of Business Administration degrees in Marketing and International Business, she frequently shares her expertise at industry events and has played a crucial role in driving and managing the agency’s ongoing success.
