Insights

Wells Presented at IAEE SE Classic
mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27. Session details are below and registration is available on the IAEE SE website.
Thursday, July 27
9:00am – 6:00pm ET
Georgia Municipal Association
Atlanta, GA
Attendee Acquisition: What’s Working to Drive Attendance in Today’s New Marketing Reality
Jacquelyn Wells will share what’s working and not working in today’s marketing reality. She will cover 10 top trends, including digital and influencer marketing as well as how to harness data to attract new and international markets.
Jacquelyn Wells
As senior vice president of mdg, the nation’s leading marketing and public relations agency
specializing in audience acquisition, Wells and her team provide solutions that increase
attendance and exhibitor participation for many category-leading events. She has a Master of
Business Administration from the University of San Diego, is a frequent presenter at industry
events and has been instrumental in driving and managing the agency’s ongoing success.
Strategy. Ideas. Proof.
Delivered Monthly.
Get insights from real event and association marketing work — not just theory.
"*" indicates required fields
Related Insights
Drive Smarter Growth
-
Yes, Humans Are Still Visiting Your Website. (So Build It for Them.)
Optimization acronyms keep multiplying and the recommendations to game these algorithms keep evolving. The shift in how people search for information and how the internet serves it up is undeniable, but the fundamentals of website design haven’t changed.Learn More -
What “Always-On” Paid Media Means for Events
Always-on allows you to keep enough of a presence year-round that your brand is already familiar by the time someone enters the market.Learn More

