mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27. Session details are below and registration is available on the IAEE SE website.
Thursday, July 27
9:00am – 6:00pm ET
Georgia Municipal Association
Attendee Acquisition: What’s Working to Drive Attendance in Today’s New Marketing Reality
Jacquelyn Wells will share what’s working and not working in today’s marketing reality. She will cover 10 top trends, including digital and influencer marketing as well as how to harness data to attract new and international markets.
As senior vice president of mdg, the nation’s leading marketing and public relations agency
specializing in audience acquisition, Wells and her team provide solutions that increase
attendance and exhibitor participation for many category-leading events. She has a Master of
Business Administration from the University of San Diego, is a frequent presenter at industry
events and has been instrumental in driving and managing the agency’s ongoing success.