mdg | Event Marketing Agency for Trade Shows and Associations

“AI slop” has become shorthand for something many people feel instinctively: Content is everywhere, but much of it feels repetitive, rushed or hollow.

AI is raising the bar … quietly This moment is less of a technology wave and more of a reset of what members consider “normal.”

In today’s digital era, the conventional sales funnel is becoming an outdated concept. Customers no longer follow a linear path from awareness to purchase. Instead, their journeys are dynamic, multifaceted ecosystems of continuous engagement.

In today’s experience-driven world, event success isn’t measured solely by attendance numbers or square footage — it’s measured by how attendees feel

Keeping up with social media news is like watching tennis — you could strain your neck with all the back-and-forth. One minute, TikTok is banned; the next, it’s back.

mdg president and chief strategist Kimberly Hardcastle shared “How to Unleash the Power of an Event Brand to Increase Attendance” at the next Attendee Acquisition Roundtable.

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential.

There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising ­— and they may be completely new to in-person events.

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection.

mdg’s team of experts shared how to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences