mdg | Event Marketing Agency for Trade Shows and Associations

mdg president and chief strategist Kimberly Hardcastle shared “How to Unleash the Power of an Event Brand to Increase Attendance” at the next Attendee Acquisition Roundtable.

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential.

There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising ­— and they may be completely new to in-person events.

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection.

mdg’s team of experts shared how to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences

For the eleventh year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world.

In this interactive session, mdg’s director of social media will share how to create and execute a comprehensive influencer marketing plan

mdg president and chief marketing strategist Kimberly Hardcastle has won IAEE’s 2023 Woman of Achievement Award

For the 10th consecutive year, association and event marketing agency mdg participated in Small Business Saturday

Insights With attendees registering later in the show cycle, mdg shared with PCMA Convene how marketers can maximize conversions in the final weeks to reach their goals. Strategy. Ideas.…