In a time when the term “inclusion” can spark debate, event professionals might feel pressure to retreat from bold, community-minded messaging. But inclusive event marketing isn’t about politics. It’s about Read More…

AI tools like ChatGPT and Gemini are rapidly changing how people discover events, generating leads and inquiries without traditional website clicks. In this Read More…

According to Freeman’s recent audience research, the difference between a good event and a great one may come down to mindset. Some organizers and marketers are holding tight to what’s Read More…

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. Based on new research from Freeman and The Harris Poll, it looks like those efforts Read More…