According to Freeman’s recent audience research, the difference between a good event and a great one may come down to mindset. Some organizers and marketers are holding tight to what’s Read More…

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. Based on new research from Freeman and The Harris Poll, it looks like those efforts Read More…

What’s next for events? We asked top association executives and independent organizers for their perspectives — and a sneak peek of what they’ll cover during the 2025 Exhibition and Read More…

Tariffs, government downsizing, regulation changes and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. Here are Read More…