Inner Circle Archive
What Events Can Learn From the ‘Wicked’ Marketing Playbook
The only thing bigger than Cynthia Erivo’s riff at the end of “Defying Gravity” is the marketing blitz that catapulted “Wicked: Part One” into the stratosphere as the highest grossing Read More…
What Will Event Marketing Look Like in 2025?
2024 has certainly been eventful year. Marketers have embraced data-driven personalization, automation and the growing power of influencers, among other key trends. And soon, a new year will bring even Read More…
How to Spotlight First-Time Exhibitors (and Energize Your Event)
Having new exhibitors at an event, whether they are startups or established brands, can create buzz, facilitate repeat attendance, attract new audiences and help position a show as the go-to Read More…
Refresh Your Feed: Time for a Social Media Re-Do
According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a Read More…
