Success starts here! Content is king! Keep calm and … are your eyes glazing over yet? Jargon is pervasive in marketing and runs the risk of being too vague for “outsiders” to latch onto or creating a thick stew of business buzzwords that leaves a bad taste. Today’s newest crop of attendees are even perceiving seemingly neutral terms in a negative light. PCMA Convene featured mdg’s advice on how to create compelling messages with tangible meaning for our audiences, especially Next-Gen Event Goers.