HEARTH, PATIO & BARBECUE EXPO

mdg developed a revamped and sophisticated brand image for the Hearth, Patio and Barbecue Expo to more accurately connect with the target audience. The concept’s design aesthetic reflected a more luxurious side of the industry, with treated imagery that highlighted all three main elements of the event. This was paired with curated messaging evolved to represent the benefits of participating, with descriptive adverbs to evoke inspiration and action.

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