AI is transforming email marketing into one of the most effective attendee acquisition tools in your arsenal. While splashy headlines talk about AI designing events or writing campaigns from start ...Read More
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Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the upcoming Large Show Roundtable. Registration can be found on the Lippman Connects website and details ...Read More
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.
October ...Read More
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are ...Read More
In a time when the term “inclusion” can spark debate, event professionals might feel pressure to retreat from bold, community-minded messaging. But inclusive event marketing isn’t about politics. It’s about ...Read More
The 2025 NAB Show, held April 5-9, attracted 55,000 registered attendees from 160 countries, 26% of whom traveled to the U.S. from another country for the show. 53% of ...Read More
In today’s experience-driven world, event success isn’t measured solely by attendance numbers or square footage — it’s measured by how attendees feel. Were they engaged? Did they make meaningful connections? Did ...Read More
mdg president Caitlin Fox presented a session at the SISO Leadership Conference. Registration can be found on the SISO website and details are below.
August 20, 2025 1:30pm – 2:00pm Indiana Convention ...Read More
AI tools like ChatGPT and Gemini are rapidly changing how people discover events, generating leads and inquiries without traditional website clicks. In this new “zero-click” landscape, optimizing your content for ...Read More
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.
July ...Read More
Attendees have always been procrastinators. Freeman research shows that roughly half of attendees register just five weeks before an event. And a 2023 Maritz analysis of 30 trade shows revealed ...Read More
mdg president Kimberly Hardcastle-Geddes presented a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.
June 26, 2025 8:00am ...Read More
Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. Based on new research from Freeman and The Harris Poll, it looks like those efforts ...Read More
mdg, A Freeman Company presented Leading Through Geopolitical Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of ...Read More
Tariffs, government downsizing, regulatory changes and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. mdg shares ...Read More
mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger were chosen to lead a session at the 2025 Exhibition & Conference Executives Forum. Registration can be found on ...Read More
Keeping up with social media news is like watching tennis — you could strain your neck with all the back-and-forth. One minute, TikTok is banned; the next, it’s back. Then ...Read More
Converting registrations into actual attendance remains a persistent challenge for industry events, particularly those with free or low-cost entry where the commitment barrier is minimal. As event organizers, it’s our ...Read More
Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce ...Read More
