mdg | Event Marketing Agency for Trade Shows and Associations

For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time.

Event organizers are looking for new ways to disseminate valuable content, keep their communities connected and deliver on their value propositions on a more regular basis.

mdg translated its desire to show up for the event community into action with an initiative to help get tradeshow, conference and meeting professionals back to work.

The Center for Exhibition Industry Research featured a blog post written by Kimberly Hardcastle, mdg Chief Marketing Strategist, on year-round engagement.

Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot.

mdg has launched an informative video series to help event marketers succeed in the wake of the global Coronavirus pandemic.

Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot.

The event strategists at mdg have been providing ongoing guidance to producers of trade shows, conferences, meetings and corporate events about how to approach the necessary shift in planning, marketing and communications.

Virtual events can keep brands top of mind, audiences engaged and can help generate new leads. To create an audience for your next virtual event, consider these best practices.

As a show manager, no matter the size of your meeting, conference, or congress, digital interaction is your new reality to connect your community. It’s unfamiliar, it’s different, but it’s also an opportunity in disguise