mdg | Event Marketing Agency for Trade Shows and Associations

For the past nine months, mdg’s marketing strategists have been researching, reading, experimenting and tracking what’s working and what’s not in the events space.

Sponsored by Freeman, this monthly peer-to-peer exchange for senior-level executives focuses on future-scaping and change management and is intended to provide insights and connections needed to thrive in the wake of the current pandemic.

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 28, 2020.

Every month, we round up stories from the online events we’ve helped plan, produce and/or promote, in hopes that you’ll discover insightful advice, creative inspiration and a burning desire to work with mdg on your next event!

As event organizers wrestle with how to plan for the coming year, many are realizing that hybrid is not just a contingency plan or a Band-Aid.

Freeman®, the world’s leading provider of digital and live events and brand experiences, today announced the launch of Freeman Event Research.

Integrated models provide a bridge between offline and online worlds and can include virtual experiences, podcasts, chat, commerce and so much more. And while there’s no one-size-fits-all solution, there are some best practices that should guide your approach …

We’ll be discussing how moving away from digital events that occur at a fixed point in time toward content strategies that better align with your audiences’ needs (and customer journeys) can help your business thrive during and after the pandemic.

mdg and Freeman are proud to announce that the popular Leading through Disruption: An Executive Roundtable Series will continue, resuming on October 20, 2020.

Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events.