mdg | Event Marketing Agency for Trade Shows and Associations

At mdg, we’ve developed a process that utilizes 5 “P”s to measure virtual event platforms’ strengths, weaknesses and overall ability to deliver on attendee and exhibitor expectations.

Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic steps that will be necessary to overcome the current challenges—and more importantly, to seize the future opportunities—associated with the crisis.

Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well.

In a recent TSNN blog, Kimberly Hardcastle asked three strategists from Freeman + mdg, Mark Fein, Stacy O’Connell and Tyler Day, to share what they’ve learned from strategizing, planning and marketing digital events that could inform and/or inspire the rest of us.

During Swapcard’s 3-day online event, Evolve: The Virtual Event for Planners, experts discuss the future of the hybrid event model.

According to mdg account leads Shantelle Johnson, Jacquelyn Wells and Shauna Peters, these are some of the most important lessons learned developing, marketing and launching our clients’ virtual events this year.

This weekly peer-to-peer exchange will focus on future-scaping and change management.

In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing.

Insights On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg. …

The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg.