mdg | Event Marketing Agency for Trade Shows and Associations

Freeman recently released new research and trends on event attendee and exhibitor sentiment and behavior

mdg’s vice president of digital marketing strategy, Erin Lee, will take the stage at Lippman Connects’ Attendee Acquisition Roundtable on October 27

Websites aren’t for ‘setting and forgetting’, they need regular check-ups and fine-tuning to consistently maximize conversion rates and optimize user experience

Erin Lee, vice president of digital marketing strategy and Christine Johnson, director of content at mdg, were selected to present two sessions at IAEE’s Expo!

Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence.

Before prospects will consider attending an event, they must first know it exists.

mdg has launched a new agency division dedicated to research, data and insights as part of its ongoing commitment to helping association and event clients evolve from legacy-based to data-driven operating models

After 12 years with mdg, A Freeman Company, Vincent Polito is moving into a new role within the events industry, replacing David Audrain as the Chief Executive Officer of the Society of Independent Show Organizers (SISO).

Kimberly Hardcastle-Geddes, president of mdg and Ken Holsinger, SVP of Strategy at Freeman are leading a breakout session at the SISO Summer Conference.

Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define our brands, operationalize best practices and tell our stories.