mdg | Event Marketing Agency for Trade Shows and Associations

PCMA Convene featured mdg’s advice on how organizations should define their brands, operationalize best practices and tell their stories in relation to their audience’s values.

mdg, director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on July 28.

mdg partnered with the National Restaurant Association and Winsight LLC to market the National Restaurant Association Restaurant, Hotel-Motel Show 2022.

When it comes to event marketing, it’s always been not just who and what that matters, but where—and since the pandemic, the destination plays an even larger role in attracting an audience.

mdg, A Freeman Company and UFI hosted an executive roundtable last month in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum.

Our ascent from COVID and omicron has been swift — we are now largely mask-free, back in offices and planning furiously to deliver in-person events.

The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your membership campaign.

Shauna Peters, vice president and marketing strategist at mdg, was a featured speaker for ASAE’s Marketing, Membership and Communications Conference.

mdg account strategist Ingrid Thorson, director of content Christine Johnson and managing director Vincent Polito led a workshop at Freeman Inside LIVE! on May 19.

The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny and the need to make timely decisions despite many variables and uncertainties.